google7577bf0222da2b86.html Australia Post tools for D.M. | Philip Kininmonth Creative

Australia Post tools for D.M.

This direct mail campaign by Australia Post was aimed at their business customers who regularly engaged in their own DM campaigns. Themed on a toolbox, it comprised a kit for preparing DM mailings and was also used to launch AP’s own business credit card. A teaser mailing was delivered on a memory stick, followed by the full information kit in a cardboard ‘toolbox’. Trade press ads targeted customers who had slipped through the database. 

Business-in-a-box pack
Business-in-a-box mailout pack.

 

Business-in-a-box press ads
Press ads introducing Post credit card and the overall service.