google7577bf0222da2b86.html It’s not just a bank, it’s The Bendigo. | Philip Kininmonth Creative

Philip Kininmonth Creative

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It’s not just a bank, it’s The Bendigo.

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In 2002, the community bank wanted to distance itself from the 'big four' banks, which were becoming distrusted by consumers. Working as a team at BADJAR, with writer Barry Robinson, we re-configured the brand to look less corporate, writing print ads, commercials, brochures and prospectuses that brought real people, and their stories, to the fore. The result was a successful brand re-positioning that helped 'The Bendigo', as they'd become known, enjoy rapid growth while taking on business banking status.

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