google7577bf0222da2b86.html Bigger than you-know-who. | Philip Kininmonth Creative

Bigger than you-know-who.

The Perfect Cheese company were launching a new variety of cheese that put taste back into sandwich fillings. With a limited budget they wanted to generate interest quickly. Charlton Heston was due in town to promote his autobiography so Peter Ivan and I capitalised on the opportunity for a cheap(ish) gag. The famous actor had only to take a bite from a sandwich to cover his tour costs.