google7577bf0222da2b86.html Honda take-away. | Philip Kininmonth Creative

Honda take-away.

When Honda briefed the agency to promote two of its compacts – City and Civic – I hatched a plan to tempt customers into test-driving them both. A large part of the target market is young white-collar workers who have busy weekends and little spare time during the week. So, why not arrange to get picked up from work in one, test-drive to the dealership then switch cars for another test-drive back? Easy! Honda thought so too.