google7577bf0222da2b86.html The key to retail success. | Philip Kininmonth Creative

The key to retail success.

With new finance offers crowding the motoring press, this distinctively customised car key graphic worked as a drawcard across press, point-of-sale and even radio to highlight Honda’s finance offer to ‘get you into a Euro’. At the same time, a new grid layout style for print media was instituted, allowing multiple retail offers within the one ad while retaining a recognisable visual image.

Euro finance ads
Weekly motoring press full page ads.