google7577bf0222da2b86.html Moving parts. | Philip Kininmonth Creative

Moving parts.

This iconic Australian auto parts manufacturer had to catch up with the times when imports began replacing many of their locally made products. While other consumer auto stores proliferated, Repco’s outlets were seen as trade oriented. Barry Robinson and I were briefed to give the stores a friendly, yet expert image (without alienating their auto trade clientele) and infuse the brand with a distinctly Australian flavor. The resulting character of ‘Rep’, delivering his casual slogan, did just that while the accompanying retail campaign was down to earth, yet warm.