google7577bf0222da2b86.html The Perfect Italian. | Philip Kininmonth Creative

The Perfect Italian.

Perfect Cheese Company made cheeses to authentic old Italian recipes. But trying to tell this to consumers in 2002 presented a problem – they’d already had a gut-full of cliched old Italian gentlemen. So, rather than woo Australians with more of the same, we delved into Natalie Italiano’s early days in 1920s Melbourne, when the Perfect Cheese company catered almost exclusively to his fellow migrants. Mr Italiano’s family provided us with old documentation and historic photos, then we simply told his story through informative magazine ads.

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