google7577bf0222da2b86.html Playing the man. | Philip Kininmonth Creative

Playing the man.

Advertising great David Ogilvy once said, “Only in the direst cases should you show the clients faces.” But when larger-than-life sports motivational expert Warren Kennaugh requested a new brand identity, this seemed like one of those cases. Warren’s initials and face now form his logo and stationery. Even WK’s office’s reception is lit up with his initials, in the form of a two-metre high light fixture, the central glow resembling a stylised¬†lightening bolt.

WK logo and stationery WK office reception