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Getting a nation to join the celebration.

For very large events to draw capacity crowds, they must rate in Australia’s national psyche as as one of our ‘must-attend’ social scenes of the the year. So I wrote a short film interweaving the stories of various Cup protagonists – from horse and jockey to caterer and spectator – showing their preparations for the big day. In doing so, we were able to show all the excitement of the event and demonstrate that it promises much more than just horse racing.