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Australia Post tools for D.M.

This direct mail campaign by Australia Post was aimed at their business customers who regularly engaged in their own DM campaigns. Themed on a toolbox, it comprised a kit for preparing DM mailings and was also used to launch AP’s own business credit card. A teaser mailing was delivered on a memory stick, followed by the full information kit in a cardboard ‘toolbox’. Trade press ads targeted customers who had slipped through the database. 

Business-in-a-box pack
Business-in-a-box mailout pack.


Business-in-a-box press ads
Press ads introducing Post credit card and the overall service.