google7577bf0222da2b86.html The future’s in their hands. | Philip Kininmonth Creative

The future’s in their hands.

Camelot Derivatives is a Melbourne based investment company that guides adventurous punters in the dark art of ‘futures’ trading. When I began writing this small space press campaign for Zebra-Direction I had no idea about such stuff. But after a short briefing, and much background reading, I produced this campaign which breaks down the perceived risks of the product with the help of simple allegories. It worked a treat on sophisticated investors who’d previously avoided futures because they’d looked too complicated.

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